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Archive for April, 2009

Boost your Alexa rankings instantly

Alexa rank is one of the important criteria used to judge your website by advertisers and other webmasters. Still most of the webmasters have no clue what all they can do to boost their Alexa rankings organically.

Alexa’s ranking algorithm ranks websites using the data it receives from the Alexa toolbar. Unfortunately not all people who may visit your website have Alexa toolbar installed, because of which those visitors won’t be noticed by Alexa.

However there is another easier way to make sure that all your website visitors get noticed by Alexa. That can be done by simply placing the Alexa widget on your website. This will ensure that every unique visitor and page views get counted by Alexa. This method will show instant results and you will notice the benefits from the first week itself.

You can get Alexa widget code for your website here-

http://www.alexa.com/siteowners/widgets

What is a web crawler or “Spider”?

Web crawler or a spider is a computer program that browses the World Wide Web in a systematic and automated manner. Other terms for Web crawlers are ants, automatic indexers, bots or Web spider, Web robot.

Many sites, specially search engines, like google, yahoo, askjeeves use spidering as a means of providing up-to-date data. Web crawlers are mainly used to create a copy of all the visited pages for later processing by a search engine that will index the downloaded pages to provide fast searches. Crawlers can also be used for automating maintenance tasks on a Web site, such as checking links or validating HTML code.

A Web crawler is one type of bot, or software agent. In general, it starts with a list of URLs to visit, called the seeds. As the crawler visits these URLs, it identifies all the hyperlinks in the page and adds them to the list of URLs to visit, called the crawl frontier. URLs from the frontier are recursively visited according to a set of policies.

In simple search engine terms, a “spider” is an electronic robot that travels the web examining websites in order to add them to a search engine database and rank them according to the specific ranking criteria for that search engine. Most search engines use spiders to quickly and efficiently canvass the web for information.

Importance of Search Engine Optimization

Search engine optimization is a method of increasing the amount of visitors and the awareness of a website by ranking high in the search engines. The higher the rank of a website in the result of the search engines the better the chance the website will be visited by users.

If a use performs a search for a specific keyword or keyword phases, so a website which his rank high will then be seen in the first or second page of the search engines result. Search engine optimization helps to guarantee that the website is available to a search engine and enhances the chances that the website will be found by the search engines.

Statistically, the search engines deliver to websites more than 40% of the traffic. The rest comes from other online channels like traffic exchanges, banner exchanges, social bookmarking sites, link advertisements, forum signatures and so on.

For a Online Business (Website), it is necessary to be on Top 10 Ranking in all the major search engines. To explain the importance of Search Engine Optimization, read the following few lines taken from a survey result.

“The Role of Search in Business to Business Buying Decisions” is a well-designed study of approximately 1500 participants responding to a 40-question survey.

* When participants were asked to indicate how they would go about making a B2B purchase, 93.2 percent said they would research the purchase online.
* When asked if they would use a search engine at some point in this task, 95.5 percent of participants indicated that they would use search engines to find out the the desired product.
* When asked where they would start their search for information, 63.9 percent of participants chose a search engine over consumer review sites, e-commerce sites, manufacturer’s sites, and industry portals.
* When taking budget into consideration, manufacturer’s sites and industry portals were the chosen starting place as budgets increased. However, 86.9 percent of participants said they would visit a search engine after visiting those sites.

What is KEI and how do I use it?

KEI stands for Keyword Effectiveness Index. KEI is a ranking system based on how popular a key word is and how much competition it has on the Internet. The higher the KEI number, the more popular your keywords are and the less competition they have. It also means that you’ll have a much better chance getting ranked high on a search engine. A low KEI score means not many people are searching for that keyword and it has too much competition. Hence, eliminate all KEI scores with a low number and choose those with a high KEI score. The higher the score, the more profitable your keywords will be to your web site.

BLOG/XML PROMOTION / Marketing Service

Blog /XML Promotion Service

Now a days having a Business Blog is common, in fact Webcyonix.com is a blog. Blog is a easy way of targeting huge traffic, this is mainly due to its ability to ping the search engines. Blogs publish feeds and News Feed Subscribers can easily find your blog through RSS Search Engines ( Technorati, Bloglines, Feedster , Google Blog Search , etc).

Web Cyonix is specialized in Blog /XML Marketing (or RSS Feeds Marketing) and SEO Services for Blogs. The biggest example of our success and expertise in Blog Marketing is Our Company’s Blog (Webcyonix.com) which you are reading right now.

So for all your Blog /XML Marketing and SEO needs Contact Us.

Lost your search engine rankings? Find out why..

It can be a frightening experience. You check your rankings and suddenly they have either plummeted or are non-existent. Your swallow hard and feel sick to your stomach. It’s happened to all of us and here are a few possible explanations.

Fluctuation
This is the most common explanation and happens on a daily basis. Search Engine Result Pages (SERPs) are in a constant state of flux with Google leading the pack. Gone are the days of the “Google Dance”. This has also meant, unfortunately, that you can be Top 10 one day and disappear the next. The only thing you can do in this case is be patient and give it a few days to see if your ranking reappear.

Stop or Poison Words
Have you added new content lately? It is possible you have added what Google calls “Stop” or “Poison” words. These may include Adult words or commonly words like Links, Search Engine, Bookmarks, Resources, Directory, BBS, Paid-to-Surf and Forum which although won’t knock you out of the SERPs, they can drop you a few spots.

Broken Links
Major Search Engines view a site with dead end links as “broken”. In some cases this can cause a major hit to your rankings. It is always advised to run a check using a tool like a Broken Link Checker and fixing them. I have seen a site rebound time after time within days of fixing this issue.

Links to Bad Neighborhoods
A single link to a banned site or a bad neighborhood can torpedo your rankings. A banned site can usually be shown by a site that had previously been indexed but is no longer in Google. A grey toolbar can indicate either a new site or one that has been banned. A bad neighborhood is one that employs black hat tactics. This may include a link farm. Link Farms are one of the most often asked about things and the general rule of thumb is “If it looks like one, it is one.” Avoid linking to sites with hundreds of links on its pages with little to no content

Use of Black Hat Methods
This will usually result in an all out ban and includes things like Hidden Text, Cloaking, etc
To get back into the index usually requires you to remove the offending method and email Google (or whichever SE banned you) asking to be reindexed. In most cases you will be succesful although be prepared to wait several weeks if not months

These are just a few of the reasons for a sudden loss in rankings though the most common. The best rule of thumb is to always build and SEO for visitors first and Search Engines second. If you try to stick to this, you should enjoy more stable rankings without the fear of your site dissapearing overnight.

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1. An algorithm update.

An algo update is different from a “regular database update”. In case of a database update, you will possibly regain your positions without doing anything in a few days. However in an algo update, you will have to study the new ranking criterias based on the search results. This could be very difficult if you are unfamiliar of SEO practices and this is the reason why it is said that SEO is an ongoing process and not a one time thing.

2. Site update at your end.

You would have added new content on your webpage that is in search engine results. Generally a change of about 5-10% is considered as fine and you will not see a fall in your ranks. However a change much more than that might be an indication that some large amount of data has been added / replaced and is needed to be reindexed / analysed. In this time of reindexing, the search engine may not put your web site on the position that you have seen it earlier on. This is possibly viewed as a “site redoing” by search engines and to maintain the quality of the SERP’s they may drop your page for a very short time from the position. The retaining of positions will depend on factors like the relevancy of the data to the keywords, richness of the data popularly known as content value, uniqueness (no duplicate content), and use of black hat seo techniques on the pages. The percentage calculated includes the html coding, javascripts, content, and other factors. An example I can mention here is “adding many pages to a web site suddenly”. The listings are generally dropped and only if the content is found qualitative, the position retained. But if found to be some automatic generated content, then it’s possible that the listing be dropped for a long time. Search engines list pages and not web sites in SERPs but do consider the whole web site when listing a single page in the SERPs. If adding poor content to a website can drop a quality page from that web site, then it is sure that if poor content be added to the page itself, it drops in listings.
It is best to consult your SEO before making changes to your pages. If you have not followed any black hat techniques, then this could be a possible reason for a drop in listings.

Some recommended ways to get more links to your web site

The best way to get more links to your site is through hard work.

In order to find sites that are relevant to yours and allow you to post a link on, you can perform the following searches on google:

Replace keyword with the phrase you are targeting.

keyword “add url”
keyword “add site”
keyword “submit site”
keyword “submit url”

If you perform these searches for various keywords you will find plenty of sites that will allow you to post your link on and that are related as well.

You may also submit your website to directories. This is a long and hard process but it is an easy and free way to get some incoming links to your site. Hope this helps.

Another way that I discovered is following query on Google:

intitle:add+url OR intitle:submit+your+site OR intitle:add+your+site “your keyword”.

That will list websites in which you probably could add sites related to yours.

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Another proven successful way is to write an article about a subject you know. When you finish the article you write a short bio about yourself in the end with a link to your site and then you submit it to article submission sites. You can find lists of such sites on various places with up to 100 places you can submit your article. If you are lucky many will accept your article and publish it on their site and each one will have a link back to you.

If you provided a high quality article and are lucky it is likely that your article will get published on authority pages and your page with the article will have some PageRank as well.

The trick here is to write something good and useful and also to submit it to many places.

It is an excellent form of marketing, not only for the backlinks you get, but also the readers who read your name and information.

What is the difference between IP delivery and cloaking?

IP delivery: delivering results to users based on IP address.

Cloaking: showing different pages to users than to search engines.

IP delivery includes things like “users from Britain get sent to the co.uk, users from France get sent to the .fr”. This is fine-even Google does this.

It’s when you do something *special* or out-of-the-ordinary for Googlebot that you start to get in trouble, because that’s cloaking. In the example above, cloaking would be “if a user is from Google get sent to Google-only optimized text pages.”

So IP delivery is fine, but don’t do anything special for Googlebot. Just treat it like a typical user visiting the site.

How do I get out of the sandbox faster?

Sandbox is a collective filter that still has a lot of confusion and speculations surrounding it. One of the biggest areas is how one can “escape” it or at least make your stay there shorter. The theories (and I stress they are theories) break down into the following areas.

Link Speed
Some SEO’s claim the sandbox actually has nothing to do with time and is actually more a function of linking. There is a double edge sword here. To rank high you need lots of links, but to avoid the sandbox you can’t get too many links. As a compromise its proposed that you build your links exponentially which basically means if you get 10 the first week you would get 15 the next week and 20 the following, etc. Its believed it is this slow, steady and consistent increase in your number of incoming links that causes Google to see it as a legitimate and emerging site. So in the first month you may have accumulated 300 links but by spreading them out over the month you have avoided the sandbox filter. Alternatively, you can buy your domain before you even start designing your site and slowly accumulate links. This way by the time you are completely up and ready, you will not be subject to the sandbox.

Link Quality and Relevance
Majority of SEO’s and Webmasters tend to go after reciprocal and directory links when starting their first campaign. After all they are most likely a Page Rank 0 with a site no one has ever heard of, so they go with the one technique where these factors have little importance. What results is 100’s of unrelated and unimportant links. Google has been devaluing the importance of directories over the last year and with the addition of hundreds a day, this trend seems here to stay. In many theories it is believed that if Webmasters get the majority of their links from “Authority” sites, they will be viewed as important and therefore not subject to the filters referred to as the Sandbox

Purely Age
There are still those that feel that age is still the most important factor. If you are registering a new domain name, there is no way around this. However, many SEO’s buy old and existing domain names and add their own content. If you are able to get a DMOZ listed domain, you may help your chances even more as it will have an existing link structure. There are many services on the web that offer upcoming domain expiration lists so you may be able to grab one at a bargain price. Be aware though that there is a number of SEO’s that believe that these domains will be “reset” when ownership is changed so you may be subject to the sandbox anyway.

Best of Luck with your pending escape for the Sandbox!

What are poison words?

Poison words are those words because of which Search Engines will decrease your ranking if found in your URL, Title, or Description. This can be a disaster when it comes to ranking and therefore you should be very careful and avoid them.

Poison Words Can be Divided into three categories

Ranking Killers (Adult Words and Obscenities)
Use of these words will cause the major Search Engines to analyze the website as Adult. For a mainstream website this can mean your visitors never find your site. If one of these words is necessary, its always best to star out one of the letters. The most popular forum software and CMS systems will allow you to do this through their Admin panels.

Ranking Decreasers
These include words the the major Search Engines associate with a lower quality site. These includes but are not limited to Links, Search Engine, Bookmarks, Resources, Directory, BBS, Paid-to-Surf and Forum. The pages containing these words will still be indexed however they will find it very difficult to rank for their main keywords.

Speculative
These words are similar to Ranking Decreasers except they are merely theory at this point. They include words like Free or Offer. Many of the pages using these words seemed to take a hit in the Bourbon Update.

The moral of the story is that you should be very careful with your Keyword choices, especially when writing your title and description. If you have a forum or a CMS system, use the profanity filters whenever possible

We can also make some assumptions on Google in particular by referencing the stop words used by their AdSense PPC program.