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Posts Tagged ‘importance of SEO’

Importance of Search Engine Optimization

Search engine optimization is a method of increasing the amount of visitors and the awareness of a website by ranking high in the search engines. The higher the rank of a website in the result of the search engines the better the chance the website will be visited by users.

If a use performs a search for a specific keyword or keyword phases, so a website which his rank high will then be seen in the first or second page of the search engines result. Search engine optimization helps to guarantee that the website is available to a search engine and enhances the chances that the website will be found by the search engines.

Statistically, the search engines deliver to websites more than 40% of the traffic. The rest comes from other online channels like traffic exchanges, banner exchanges, social bookmarking sites, link advertisements, forum signatures and so on.

For a Online Business (Website), it is necessary to be on Top 10 Ranking in all the major search engines. To explain the importance of Search Engine Optimization, read the following few lines taken from a survey result.

“The Role of Search in Business to Business Buying Decisions” is a well-designed study of approximately 1500 participants responding to a 40-question survey.

* When participants were asked to indicate how they would go about making a B2B purchase, 93.2 percent said they would research the purchase online.
* When asked if they would use a search engine at some point in this task, 95.5 percent of participants indicated that they would use search engines to find out the the desired product.
* When asked where they would start their search for information, 63.9 percent of participants chose a search engine over consumer review sites, e-commerce sites, manufacturer’s sites, and industry portals.
* When taking budget into consideration, manufacturer’s sites and industry portals were the chosen starting place as budgets increased. However, 86.9 percent of participants said they would visit a search engine after visiting those sites.