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Posts Tagged ‘seo’

Ten Guidelines that will help boost your Search Engine Rankings

This article will be helping you in understanding the basic principles of search engine optimization(SEO). The changing algorithms of search engine leave many of the online sellers discouraged and irritated. And here we’ll be telling you the tips that will reduce your frustration as well as help you in increasing your rankings. These include those basic principles which have remained through the years. Let’s look at them one by one.

  1. At times we find that after so many efforts and appropriate phrasing of articles, still no result show up in the searches and there we do a mistake of quickly changing our domain name. So the first point to keep in mind is that don’t be too quick at changing the domain names. It takes up to a year for keyword to show up in searches. Google has aging delay for any new article so be patient.
  2. Target the audience not the search engine. When you’ll focus on the impression your site will create on the audience a better site will come up that the viewers will appreciate and the engines will like as well.
  3. Extensive Keyword research is very much important to get best results as every other thing revolve around the keyword phrase that you select. If you need suggestions about the words that people are searching for world over the following information data base could be of help. http://WordTracker.com and http://KeywordDiscovery.com
  4. Giving a structure to a site is important not only in its visual appreciation by the user but also in optimization. So while designing and categorizing your site”s architecture and navigation base it on your keyword research. A keyword phrase could be used as your navigation word if possible. Jill Whalen, the founder of highrankings.com phrase it as “Your homepage should be optimized for the more general phrases”. Your inner pages should be optimized for the more specific ones.
  5. A site should be programmed in such a way that it be a “crawler” friendly one. “Crawlers” are sent by search engines to gather information from your site to help them in knowing how to rank your site. To create a crawler friendly site create your links using HTML and not JavaScript. As crawlers won’t be able to read information in JavaScript. Also make sure that your copy is not graphic of a text else the crawler will see it as blank page. Don’t design the site in Flash if you want the crawler to read, interpret the information and classify your site.
  6. The internal text links and clickable image ALT attributes should be labeled as descriptively as possible. Inside the text links, use the phrase that describes the page you’re clicking to and for the image links, the phrases are to be enclosed in the image’s code.
  7. In your site, select your key pages and choose some keyword phrases that is chiefly for a that page only and work those phrases into a copy. After this write a powerful copy for those key pages of your site using your chosen keyword phrases.
  8. The Title tags are very important as it is the information which appears in search engine results. So the point is, you need to fit in your key word phrases into each page’s title tag unique to them. However, just not overcrowd the title only with the keywords; the title tag needs to be informative and attractive to the viewers as well.
  9. A link-worthy site helps the search engine to judge its popularity. That is, more number of links pointing to your site reflects the popularity of the site. So make sure that people want to link to your site and for this you have to have something that you can offer worth linking to. Yes the product or services do count here, but beyond this if you want to reach the top other things that are help are: great variety, an information service, excellent presentation.
  10. Whalen says “If you can rank highly for a good portion of them, they’re going to add up to a lot more than just that one keyword phrase that you think is the good big money one.” That is, do not stick to any one keyword or phrase only. Its better that you optimize for all the applicable phrases.

So now you know what 10 points formula for SEO success is. Be patient, target the site for the audience, do extensive keyword research, give structure to the site basing it on keyword research, create your links using HTML making it crawler friendly, label internal text links and clickable image descriptively, while writing choose the keyword phrases that apply to that particular page, make attractive title tags incorporating keyword phrases in them, try to have many links pointing to your site, and don’t stick to only one keyword phrase.

Six ways to reach high on search engine rankings

Your site would be having profits or not with PPC advertising, the most important element for boosting your profits is search engine rankings. To be on a more fortunate side and improve on profitability you need to be high on variety of search engines. Here we have 6 important tips that will help you.

  1. Navigation of site- Every page at your site has a title and it should appear on your website’s navigation menu if possible. This will help the viewers to easily look up and locate information from the site and the same applies for search engine spiders as well.
  2. Choosing less popular keywords –  it is not only the most popular keyword phrase but also that special one which is unique to your site which will get you a stand in this competitive market. This would of good help if you have recently started marketing your site on the web.
  3. Opt for related links- having lot of links does help, however make sure they are related to your site as well. A lot of irrelevant links would be like its name suggest. Better chance of being noticed for search engine ranking would be when you go links that are more closely related to your site.
  4. Updating of content- a better ranking is given by the search engine spiders when they find that the content on the site is updated often. So even though it be a small change, periodically updating the content of site is good for high rankings.
  5. Do not go for multiple submissions- automatic or multiple submissions are not preferred by many search engines. You need to consider this and go for submitting only once. Avoid using a good deal of submitting software.
  6. Keep yourself updated- that is, read the news related to Search Engine Optimization. You can even subscribe for search engine pertinent news. This will help in staying in accord with the trend and using latest techniques, and be ahead of your competitors.

Be informed and use smart tips, this will keep you on top of the game and give you higher profitability when high rankings are reached.

Importance of Search Engine Optimization

Search engine optimization is a method of increasing the amount of visitors and the awareness of a website by ranking high in the search engines. The higher the rank of a website in the result of the search engines the better the chance the website will be visited by users.

If a use performs a search for a specific keyword or keyword phases, so a website which his rank high will then be seen in the first or second page of the search engines result. Search engine optimization helps to guarantee that the website is available to a search engine and enhances the chances that the website will be found by the search engines.

Statistically, the search engines deliver to websites more than 40% of the traffic. The rest comes from other online channels like traffic exchanges, banner exchanges, social bookmarking sites, link advertisements, forum signatures and so on.

For a Online Business (Website), it is necessary to be on Top 10 Ranking in all the major search engines. To explain the importance of Search Engine Optimization, read the following few lines taken from a survey result.

“The Role of Search in Business to Business Buying Decisions” is a well-designed study of approximately 1500 participants responding to a 40-question survey.

* When participants were asked to indicate how they would go about making a B2B purchase, 93.2 percent said they would research the purchase online.
* When asked if they would use a search engine at some point in this task, 95.5 percent of participants indicated that they would use search engines to find out the the desired product.
* When asked where they would start their search for information, 63.9 percent of participants chose a search engine over consumer review sites, e-commerce sites, manufacturer’s sites, and industry portals.
* When taking budget into consideration, manufacturer’s sites and industry portals were the chosen starting place as budgets increased. However, 86.9 percent of participants said they would visit a search engine after visiting those sites.

Lost your search engine rankings? Find out why..

It can be a frightening experience. You check your rankings and suddenly they have either plummeted or are non-existent. Your swallow hard and feel sick to your stomach. It’s happened to all of us and here are a few possible explanations.

Fluctuation
This is the most common explanation and happens on a daily basis. Search Engine Result Pages (SERPs) are in a constant state of flux with Google leading the pack. Gone are the days of the “Google Dance”. This has also meant, unfortunately, that you can be Top 10 one day and disappear the next. The only thing you can do in this case is be patient and give it a few days to see if your ranking reappear.

Stop or Poison Words
Have you added new content lately? It is possible you have added what Google calls “Stop” or “Poison” words. These may include Adult words or commonly words like Links, Search Engine, Bookmarks, Resources, Directory, BBS, Paid-to-Surf and Forum which although won’t knock you out of the SERPs, they can drop you a few spots.

Broken Links
Major Search Engines view a site with dead end links as “broken”. In some cases this can cause a major hit to your rankings. It is always advised to run a check using a tool like a Broken Link Checker and fixing them. I have seen a site rebound time after time within days of fixing this issue.

Links to Bad Neighborhoods
A single link to a banned site or a bad neighborhood can torpedo your rankings. A banned site can usually be shown by a site that had previously been indexed but is no longer in Google. A grey toolbar can indicate either a new site or one that has been banned. A bad neighborhood is one that employs black hat tactics. This may include a link farm. Link Farms are one of the most often asked about things and the general rule of thumb is “If it looks like one, it is one.” Avoid linking to sites with hundreds of links on its pages with little to no content

Use of Black Hat Methods
This will usually result in an all out ban and includes things like Hidden Text, Cloaking, etc
To get back into the index usually requires you to remove the offending method and email Google (or whichever SE banned you) asking to be reindexed. In most cases you will be succesful although be prepared to wait several weeks if not months

These are just a few of the reasons for a sudden loss in rankings though the most common. The best rule of thumb is to always build and SEO for visitors first and Search Engines second. If you try to stick to this, you should enjoy more stable rankings without the fear of your site dissapearing overnight.

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1. An algorithm update.

An algo update is different from a “regular database update”. In case of a database update, you will possibly regain your positions without doing anything in a few days. However in an algo update, you will have to study the new ranking criterias based on the search results. This could be very difficult if you are unfamiliar of SEO practices and this is the reason why it is said that SEO is an ongoing process and not a one time thing.

2. Site update at your end.

You would have added new content on your webpage that is in search engine results. Generally a change of about 5-10% is considered as fine and you will not see a fall in your ranks. However a change much more than that might be an indication that some large amount of data has been added / replaced and is needed to be reindexed / analysed. In this time of reindexing, the search engine may not put your web site on the position that you have seen it earlier on. This is possibly viewed as a “site redoing” by search engines and to maintain the quality of the SERP’s they may drop your page for a very short time from the position. The retaining of positions will depend on factors like the relevancy of the data to the keywords, richness of the data popularly known as content value, uniqueness (no duplicate content), and use of black hat seo techniques on the pages. The percentage calculated includes the html coding, javascripts, content, and other factors. An example I can mention here is “adding many pages to a web site suddenly”. The listings are generally dropped and only if the content is found qualitative, the position retained. But if found to be some automatic generated content, then it’s possible that the listing be dropped for a long time. Search engines list pages and not web sites in SERPs but do consider the whole web site when listing a single page in the SERPs. If adding poor content to a website can drop a quality page from that web site, then it is sure that if poor content be added to the page itself, it drops in listings.
It is best to consult your SEO before making changes to your pages. If you have not followed any black hat techniques, then this could be a possible reason for a drop in listings.